VIP TRAVEL: Corporate Brochure Larger View PROJECT OVERVIEW: VIP Travel is a Vancouver-based travel agency that specializes in two very distinct markets: vacation travel and business travel. The company?s logo was outdated and their materials inconsistent. VIP Travel needed a new look that was more upscale and could easily roll out across many different communication avenues. The challenge for BlueCitrus was to create an identity that was clearly one company, but two very different businesses. Hence we created two different logos: VIP Vacations and VIP Business. The logos were similar in look ? indicating they were part of the same company, but each had a different personality. One was fun and colourful, communicating the pleasure of vacations, while the other had a more subdued look and corporate colour scheme. All the materials had a consistent look and feel within the two markets. Certain graphic elements such as the bird icon, the colour bars, and the small plane icons were used to tie the pieces together. The result is a cohesive package that is clearly identifiable and unique to VIP Travel. « Previous Portfolio | Next Portfolio » Copyright © 2004 BlueCitrus Inc.